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ERIC HAFTEL
11 Bayowski Rd. West Orange, NJ 07052 | C: 908-705-4735 | erichaftel@gmail.com

Portfolio: https://erichaftel.wordpress.com                                                                                                 Eric Live on the Air: https://www.youtube.com/c/EricLiveOnTheAir

WORK EXPERIENCE

EH Treasures | Owner | Online Retailer

Founder, 11/2021 to Present

As an eBay seller, I utilize my skills on social media, sales and customer service to create a stream of revenue outside of my 9-5. Within a year of starting, I had sold over $25,000 worth of product, bringing in nearly $15,000 of profit.

  • As of December 2022, my eBay store has reached several feats:
    • Current Seller Level: Above Standard
    • Over 1,000 items have been sold
    • 9% positive feedback score from over 600 customer reviews
    • On average, store brings in $4,200+ a month
    • Total earnings as of March 2023: $65,000~

D& E Marketing | Freelance | NJ-based Marketing agency 
Co-Founder & Marketing Consultant 11/2021 to Present
Provide marketing services for clients of all sizes & industries working directly with organization decision-makers.

  • Conceptualized, developed & executed 2 digital ads for Biden administration focused on Infrastructure bill
  • Lead all paid social for Beond, Mexico-based Ibogaine-assisted (psychedelic medicine) therapy clinics targeting clients & their families

Xerox | Remote | NY-based Tech company
Senior Global Social Media Marketing Manager, 12/2021 to 06/2022
Established social media program for B2B clients. Managed international organization & trained across departments on the value of social media & best practices to ensure proper communication with targeted audiences. Collaborated with executive team & product management to create a thought leadership article & video series to drive web traffic & increase relevant engagement.

  • Increased customer engagement through organic campaigns, which generated a 3.7% overall engagement rate (2x higher than prior org. average)
  • 1.2M+ impressions & 30K engagements across all social platforms monthly average (100% increase over previous monthly average)
  • Provided live multi-channel updates & support during 1 investor company event, driving 192K+ impressions & 41.8K+ engagements, including 36K+ video views

NetApp | Remote, Contract | CA-based SaaS company
Executive Social Media Marketing Manager, 03/2021 to 07/2021
Established social media program for B2B clients for C-Level Executives. Collaborated with executive communications team to create a strategy that drives brand awareness & the leadership culture.

  • Increased executive social publishing by 76%
  • Increased social reach by 64%
  • Increased social actions (likes, comments, shares) by 87%
  • 318K+ impressions & 8.2K engagements across all social platforms in under 2 months
  • Developed corporate blogs for C-level executives focused on brand culture

Couchbase | Remote | CA-based software company
Global Social Media Marketing Manager & Internal Communications Lead, 10/2018 to 02/2021
Global Social Media Marketing Manager, 04/2018 to 10/2018
Established social media program for business-to-business clients. Educated across departments on value of social media & best practices to ensure proper communication with targeted audiences. Collaborated with executive team & product management to create a promotional video series to highlight company accomplishments & product launches.

  • Increased customer engagement through organic campaigns, which generated a 4.8% overall engagement rate (up to 2 times the industry average)
    • 3.6M+ impressions and 200K engagements across all social platforms (100% increase over previous monthly average)
    • Achieved 1M lifetime views on Youtube
  • Provided live multi-channel updates & support during 3 premiere company events, averaging 183K+ impressions & 10.7K+ engagements, including 6K video views
  • Conceptualized, developed and executed marketing video series
  • Presented monthly review of social media results & social website traffic using Google Analytics data

DataVisor | Remote, Contract | CA-based SaaS company
Global Social Media Marketing Manager & SEO Support, 05/2020 to 01/2021
Developed social media strategy with focus on B2B clients. Presented directly to the executive team to ensure we had the entire company’s full cooperation in boosting our messaging to drive high-level sales leads.

  • Increased customer engagement through organic campaigns, which generated a 7.7% overall engagement rate (up to 4x the industry average)
      • 316K+ impressions & 25K engagements across all social platforms (100% increase over previous year total)
      • Increased followers across all social media channels by nearly 50% in just 6 months
  • Drove both paid & organic leads through campaigns focused on high-level sales goals through Marketo
  • Worked on SEO throughout the entire website to enhance our search engine rankings using SEMrush
  • Developed google analytics weekly & monthly analytics dashboard, incorporating all sales related info
  • Manage set-up of all LinkedIn paid ads with focus on decision makers

Waters Agency | Remote, Contract | Worldwide PR & Marketing Agency
Global Social Media Marketing & Video Consultant, 07/2019 to 07/2020
Established social media strategy for 4 clients through an agency. Managing social media & internal communications for four agency technology SaaS accounts (Couchbase, Panzura, Clumio & Confluera).

  • Worked directly with each client’s executive teams to develop an end-to-end social media strategy, managing their social media channels, employee advocacy tools & running their influencer programs
  • Increased social media engagement through organic campaigns, which generated an average of a 5% overall engagement rate (up to 2x the industry average)
    • 400K+ impressions & 15K+ engagements across all social platforms (175% increase over previous monthly average)

Protravel International | NYC | NY-based luxury travel company 
Global Social Media Marketing & Video Consultant, 03/2019 to 07/2019
Established social media strategy, while managing social channels for luxury travel company.

      • Worked directly with executive team to develop an end-to-end social media strategy, managing their social media channels
      • Increased social media engagement through organic campaigns, which generated an average of a 15% overall engagement rate (up to 4x the industry average)
      • 200K+ impressions & 30K+ engagements across all social platforms (200% increase over previous monthly average)
      • Developed & produced location & supplier based videos & blogs driving traffic to travel advisor pages

Avaya |Morristown, NJ |Multinational technology company
Global Social Media Marketing Manager —  07/2016 to 03/2018
Oversaw global social media strategy for $4.2B company. Established new social media program with regional managers located around the world. Maintained an overall positive social sentiment throughout Ch. 11 restructuring process  and IPO by developing strategic campaigns. Provided guidance & support for the Avaya blog using SEO best practices.

      • Named One of the Top Performers In Avaya Marketing Organization (2017)
      • Created content & paid ads, thereby eliminating agency costs
      • Drove significant results across all social platforms during first year
        • Avaya.com visits from social media grew 660%+ yoy, including 150% overall growth of Avaya blog
        • Achieved 3M+ engagements across all social platforms (150%+ yoy growth) and 100M impressions (50% yoy growth)

Lincoln Technical Institute |West Orange, NJ |Tertiary level vocational institution
Corporate Social Media Marketing Manager — 07/2015 to 07/2016
Led corporate communications & implemented social media strategy for regional teams located at schools to generate awareness, student loyalty & positive brand image, resulting in student conversions.

      • Hosted monthly ‘best practice’ calls with campus social media teams
      • Developed & published blogs using SEO best practices

Jackson Hewitt Tax Services|Parsippany, NJ|Second largest US tax prep. service
Corporate Social Media Marketing Manager — 09/2014 to 07/2015
Established a social media strategy & implemented a best-in-class social media customer support team to handle incoming customer needs during peak tax season.

      • Hired, trained & managed social media customer support team
      • Managed digital campaign projects including relaunch of website & mobile app

Eric Live on the Air|Remote|YouTube personality
Founder/Talent — 09/2007 to 09/2014
Created interview show & website, centered on professional video interviews with musicians, celebrities & athletes. Reached 564K+ video views in over 150 countries.

      • Partnered with Youtube & recruited to the Acifin Network
      • Syndicated across music websites such as ThePopBreak.com & TheSoundAlarm.com

Legrand North America (Middle Atlantic Products Office)|Fairfield, NJ|Global electronic manufacturer
Digital Marketing Coordinator — 10/2013 to 08/2014
Managed day-to-day marketing activities for Middle Atlantic. Communicated social media updates across all platforms for the Legrand subsidiary DMC team.

      • Assisted in launch & daily operations of company website using SEO best practices
      • Managed social media platforms, salesforce.com account and email marketing campaigns

SKILLS AND ACCOMPLISHMENTS

EDUCATION

Kean University 12/2012
Bachelor of Arts in Communications, focus in Journalism                                Online Editor/Journalist for The Tower (KU Newspaper) Graduated Cum Laude (3.6 GPA)

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